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Sage Publications The Commercialization of American Culture: New Advertising, Control and Democracy

Name: The Commercialization of American Culture: New Advertising, Control and Democracy
Brand: Sage Publications
Price: 66.6 GBP
Availability: InStock

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Description

Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard′s The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising′s invasion of everything--classrooms, doctors′ offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 0803953801
Category: Books > Special Features
Domain: Amazon UK
Release Date: 30 January 1996
Listed Since: 12 January 2007

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Sage Publications The Commercialization of American Culture: New Advertising, Control and Democracy

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