The Commercialization of American Culture: New Advertising, Control and Democracy - Image 1

£52.20

Sage Publishing The Commercialization of American Culture: New Advertising, Control and Democracy

Name: The Commercialization of American Culture: New Advertising, Control and Democracy
Brand: Sage Publishing
Price: 52.2 GBP
Availability: InStock

Anthropology & Sociology

Pricier than usual. £3 more than the 30-day average — we'd wait.

£52 today · 30-day average £49 · all-time low £48

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Price range: £48 - £89

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Description

Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard′s The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising′s invasion of everything--classrooms, doctors′ offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 0803953801
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 30 January 1996
Listed Since: 12 January 2007

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Sage Publishing The Commercialization of American Culture: New Advertising, Control and Democracy

Pricier than usual. £3 more than the 30-day average — we'd wait.

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