Understanding Customers (Marketing Series: Student) - Image 1

£56.20

Routledge Understanding Customers (Marketing Series: Student)

Name: Understanding Customers (Marketing Series: Student)
Brand: Routledge
Price: 56.2 GBP
Availability: InStock

Call Centre Management

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Description

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0750623225
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 13 February 1997
Listed Since: 12 January 2007

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Routledge Understanding Customers (Marketing Series: Student)

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