Flagship Marketing: Concepts and places: 39 (Routledge Advances in Management and Business Studies) - Image 1

£174.99

Routledge Flagship Marketing: Concepts and places: 39 (Routledge Advances in Management and Business Studies)

Name: Flagship Marketing: Concepts and places: 39 (Routledge Advances in Management and Business Studies)
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

Arts & Photography

This is the most expensive it has ever been. Walk away.

£175 today · previous high £175 · all-time low £174

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 46 days • 46 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 46 days • 1 price levels

Days at Price

Price Analysis

Most common price: £175 (46 days, 100.0%)

Price range: £175 - £175

Price levels: 1 different prices over 46 days

Description

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415436028
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 12 November 2009
Listed Since: 17 August 2007

Barcode

No barcode data available

Routledge Flagship Marketing: Concepts and places: 39 (Routledge Advances in Management and Business Studies)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Future-Focused Strategic Marketing - Management Research Book

Facets of Corporate Identity, Communication and Reputation

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge Strategic Marketing: Concepts and Cases Textbook

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Essentials of Marketing: Theory and Practice for a Marketing Career

Foundations of Marketing

Routledge Global Advertising Practice in a Borderless World

Fundamentals of Marketing

Brand Psychology: The Art and Science of Building Strong Brands

The Brand Strategy Canvas: A One-Page Guide for Startups

FUNDAMENTALS OF MARKETING

Edward Elgar Research Handbook on Luxury Branding - Business Book

Commercial Excellence Playbook: Navigating a path to commercial success

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Foundations of Marketing, 6e

Branding and Product Design: An Integrated Perspective

Marketing Management: Text and Cases

Routledge Marketing Management: Text and Cases Textbook

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Routledge - The 'Made in Germany' Champion Brands Book

Corporate Brand Design: Developing and Managing Brand Identity