£132.96

Routledge - The 'Made in Germany' Champion Brands Book

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Description

Explore the secrets behind Germany's economic success and its world-leading reputation for innovation. In The 'Made in Germany' Champion Brands, author Ugesh A. Joseph offers an extensively researched study of over 200 of the country's most successful brands. This book examines what these companies stand for and the factors that have shaped their current global standing. By looking at how Germany's national branding influences its corporate identity, readers gain insight into how global superstar brands maintain their status. This work provides a deep look into the connection between nation branding and the success of individual companies and services. It is an essential resource for those interested in understanding how German excellence is exported to the rest of the world through high-quality products and services.

Key Features

Provides an extensively researched look at more than 200 of Germany's top brands.

Analyzes the connection between German nation branding and corporate identity.

Examines the factors that have helped German companies achieve world-leading status.

Offers insights into the qualities of global superstar brands and their success.

Explores how German innovation and export leadership can be understood and applied.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 December 2013
Listed Since
02 July 2013

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