£138.00

Routledge - The 'Made in Germany' Champion Brands Book

Name: Routledge - The 'Made in Germany' Champion Brands Book
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 23 days • 23 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 23 days • 1 price levels

Days at Price

Price Analysis

Most common price: £138 (23 days, 100.0%)

Price range: £138 - £138

Price levels: 1 different prices over 23 days

Description

Explore the secrets behind Germany's economic success and its world-leading reputation for innovation. In The 'Made in Germany' Champion Brands, author Ugesh A. Joseph offers an extensively researched study of over 200 of the country's most successful brands. This book examines what these companies stand for and the factors that have shaped their current global standing. By looking at how Germany's national branding influences its corporate identity, readers gain insight into how global superstar brands maintain their status. This work provides a deep look into the connection between nation branding and the success of individual companies and services. It is an essential resource for those interested in understanding how German excellence is exported to the rest of the world through high-quality products and services.

Key Features

Provides an extensively researched look at more than 200 of Germany's top brands.

Analyzes the connection between German nation branding and corporate identity.

Examines the factors that have helped German companies achieve world-leading status.

Offers insights into the qualities of global superstar brands and their success.

Explores how German innovation and export leadership can be understood and applied.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409466469
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 02 December 2013
Listed Since: 02 July 2013

Barcode

No barcode data available

Routledge - The 'Made in Germany' Champion Brands Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Strategic Rethinking: Connecting Local-Global Business Models

Knowledge Management and Industry 4.0: New Paradigms for Value Creation: 9 (Knowledge Management and Organizational Learning, 9)

Internationalization, Technology and Services (PREST/CRIC Studies in Science, Technology and Innovation series)

Innovation in New Markets: The Impact of Deregulation on Airlines, Financial Markets, and Telecommunications: 2 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 2)

Education and Quality of the American Labor Force: A Research Annual: 5 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 5)

Economic Systems in the New Era: Stable Systems in an Unstable World: 160 (Lecture Notes in Networks and Systems, 160)

International Migration of China: Status, Policy and Social Responses to the Globalization of Migration

Handbook of Research on European Business and Entrepreneurship: Towards a Theory of Internationalization (Research Handbooks in Business and Management series)

Latin American Business: Equity Distortion in Regional Resource Allocation in Brazil (Monographic Separates from Latin American Business Review)

Routledge Management Crisis and Business Revolution Book

International Marketing and the Country of Origin Effect: The Global Impact of ‘Made in Italy’

Innovation through Knowledge Transfer 2012: 18 (Smart Innovation, Systems and Technologies, 18)

Examining the Private Sector's Role in Wealth Creation and Poverty Reduction (Advances in Public Policy and Administration (APPA))

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers and Determinants: 10 (Contemporary Issues in Entrepreneurship Research, 10)

Management von Joint Ventures: Fallbeispiele aus Europa, USA, China und Japan

The Empirical and Institutional Dimensions of Smart Specialisation (Regions and Cities)

Global Economy in Transition: the European Union and Beyond (Vernon Economics)

Entrepreneurial and Innovative Practices in Public Institutions: A Quality of Life Approach (Applying Quality of Life Research)

Corporate Success Stories In The UAE: The Key Drivers Behind Their Growth

Business Strategies and Advanced Techniques for Entrepreneurship 3.0 (Advances in Business Strategy and Competitive Advantage)

Value Proposition: A New “Long March” & E³ Economy on China’s Integrated Development of Internet, Big Data, AI and Manufacturing Industry

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Digitalisierung und Innovation: Planung - Entstehung - Entwicklungsperspektiven