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£132.96
Routledge - The 'Made in Germany' Champion Brands Book
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Most common price: £133 (39 days, 78.0%)
Price range: £133 - £138
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Description
Key Features
Provides an extensively researched look at more than 200 of Germany's top brands.
Analyzes the connection between German nation branding and corporate identity.
Examines the factors that have helped German companies achieve world-leading status.
Offers insights into the qualities of global superstar brands and their success.
Explores how German innovation and export leadership can be understood and applied.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1409466469
- Domain
- Amazon UK
- Release Date
- 02 December 2013
- Listed Since
- 02 July 2013
Barcode
No barcode data available
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