Brands (Routledge Introductions to Media and Communications) - Image 1

£41.99

Routledge Brands (Routledge Introductions to Media and Communications)

Name: Brands (Routledge Introductions to Media and Communications)
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

Communication

This is the most expensive it has ever been. Walk away.

£42 today · previous high £42 · all-time low £35

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 81 days · 81 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 81 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £35 (45 days, 55.6%)

Price range: £35 - £42

Price levels: 3 different prices over 81 days

Description

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415279984
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 09 May 2006
Listed Since: 13 December 2006

Barcode

No barcode data available

Routledge Brands (Routledge Introductions to Media and Communications)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sport Brands (Routledge Sports Marketing Series)

Advertising, the Media and Globalisation: A World in Motion

Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)

Introducing Social Semiotics

Consumer Brand Relationships: Meaning, Measuring, Managing

Hit Brands: How Music Builds Value for the World's Smartest Brands

Branding as Communication: 5 (Visual Communication)

Football Brands

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Handbook of Media Branding

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

Building Brand Authenticity: 7 Habits of Iconic Brands

Persuasion in Advertising

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

How to Use Advertising to Build Strong Brands

The Advertising Handbook (Media Practice)

International Luxury Brand Strategy

Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)

Advances in Corporate Branding (Journal of Brand Management: Advanced Collections)

An Introduction to Applied Semiotics: Tools for Text and Image Analysis

Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement

The History of the Kiss!: The Birth of Popular Culture (Semiotics and Popular Culture)