An Introduction to Applied Semiotics: Tools for Text and Image Analysis - Image 1

£40.29

Routledge An Introduction to Applied Semiotics: Tools for Text and Image Analysis

Name: An Introduction to Applied Semiotics: Tools for Text and Image Analysis
Brand: Routledge
Price: 40.29 GBP
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Description

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367351129
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Advertising
Domain: Amazon UK
Release Date: 03 December 2019
Listed Since: 27 August 2019

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Routledge An Introduction to Applied Semiotics: Tools for Text and Image Analysis

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