£41.58

Routledge Introducing Social Semiotics

Name: Introducing Social Semiotics
Brand: Routledge
Price: 36.99 GBP
Availability: InStock

Literacy

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Description

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415249449
Category: Books > Subjects > Language Study & Reference > English as a Foreign Language > Literacy
Domain: Amazon UK
Release Date: 15 November 2004
Listed Since: 05 February 2007

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Routledge Introducing Social Semiotics

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