Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education) - Image 1

£91.17

MACMILLAN Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)

Name: Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)
Brand: MACMILLAN
Price: 91.17 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£91 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 84 days • 84 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 84 days • 1 price levels

Days at Price

Price Analysis

Most common price: £91 (84 days, 100.0%)

Price range: £91 - £91

Price levels: 1 different prices over 84 days

Description

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137560703
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 October 2017
Listed Since: 17 August 2017

Barcode

No barcode data available

MACMILLAN Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Capital in Higher Education: A Critique of the Political Economy of the Sector (Marxism and Education)

Higher Education and Disaster Capitalism in the Age of COVID-19 (Palgrave Critical University Studies)

Power, Discourse, and the Purpose of Policy in Higher Education: A Genealogical Study of the Higher Education Act

Power, Discourse, and the Purpose of Policy in Higher Education: A Genealogical Study of the Higher Education Act

The Public University as a Real Utopia: Towards a Renewal of Higher Education (Palgrave Critical University Studies)

The Public University as a Real Utopia: Towards a Renewal of Higher Education (Palgrave Critical University Studies)

Prefiguring the Idea of the University for a Post-Capitalist Society (Marxism and Education)

Rethinking Education and Emancipation: Diverse Perspectives on Contemporary Challenges (Palgrave Studies in Educational Philosophy and Theory)

Higher Education and Decolonization in Africa

Questioning Care in Higher Education: Resisting Definitions as Radical

Questioning Care in Higher Education: Resisting Definitions as Radical

Humanising Higher Education: A Positive Approach to Enhancing Wellbeing

Strategic Planning for Higher Education Institutions: Modern Challenges and Global Perspectives

Student Agency and Self-Formation in Higher Education (Palgrave Studies in Global Higher Education)

Academic Citizenship in African Higher Education: Towards a Socioeconomic Development Agenda

Higher Education Institutional Change: Perspectives from South Africa

Space, Identity and Education: A Multi Scalar Framework

Higher Education Governance and Management in Africa: Continental, Regional, and National Perspectives

Sustainability Transformation of Higher Education Institutions: A Relationship Quality Management Perspective (Palgrave Studies in Sustainable Business In Association with Future Earth)

Equity and Access to High Skills through Higher Vocational Education (Palgrave Studies in Adult Education and Lifelong Learning)

Football Brands

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka

Consumer Brand Relationships: Meaning, Measuring, Managing