£75.90

Springer Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka

Price data checked 3 days ago

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£76 today · all-time low £75 (Apr 2026) · usually £76

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 88 days • 88 data points

Historical
Generating forecast...
£77.39 £74.90 £75.45 £75.99 £76.53 £77.07 £77.62 13 March 2026 03 April 2026 25 April 2026 17 May 2026 08 June 2026

Price Distribution

Price distribution over 88 days • 3 price levels

Days at Price
Current Price
32 days 43 days · current 13 days 0 11 22 32 43 £75 £76 £77 Days at Price

Price Analysis

Most common price: £76 (43 days, 48.9%)

Price range: £75 - £77

Price levels: 3 different prices over 88 days

Description

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and theirrespective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 October 2022
Listed Since
18 June 2022

Barcode

No barcode data available

Similar Products You Might Like

Social Media Marketing: Emerging Concepts and Applications
81% match

Social Media Marketing: Emerging Concepts and Applications

MACMILLAN

£77.80 17 May 2026
Empowering Education in Cambodia and Sri Lanka: Quality Improvement in Teaching and Learning in the 21st Century (Doing Higher Education)
81% match

Empowering Education in Cambodia and Sri Lanka: Quality Improvement in Teaching and Learning in the 21st Century (Doing Higher Education)

Springer VS

£92.18 06 Jun 2026
Information Systems Research in Vietnam: A Shared Vision and New Frontiers
81% match

Information Systems Research in Vietnam: A Shared Vision and New Frontiers

Springer

£76.38 08 Jun 2026
Handbook of Media Branding
81% match

Handbook of Media Branding

Springer

£107.98 11 Jun 2026
Social Media and Political Participation in Vietnam: Disrupting Journalism in the Virtual Public Sphere (Communication, Culture and Change in Asia)
80% match

Social Media and Political Participation in Vietnam: Disrupting Journalism in the Virtual Public Sphere (Communication, Culture and Change in Asia)

£109.99 20 May 2026
International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
80% match

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Springer

£76.37 02 Jun 2026
Information Literacy Education of Higher Education in Asian Countries (Learning Sciences for Higher Education)
80% match

Information Literacy Education of Higher Education in Asian Countries (Learning Sciences for Higher Education)

Springer

£113.93 28 May 2026
Influencer Marketing: Building Brand Communities and Engagement
80% match

Influencer Marketing: Building Brand Communities and Engagement

Routledge

£40.45 30 May 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
80% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£85.61 02 Jun 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
80% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£76.38 27 May 2026
The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study
80% match

The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study

Springer

£87.45 18 May 2026
Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram (Innovatives Markenmanagement)
79% match

Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram (Innovatives Markenmanagement)

Springer

£76.38 25 May 2026
Cultural Interactions of English-Medium Instruction at Vietnamese Universities: The Western Proposition by the Eastern Implementation
79% match

Cultural Interactions of English-Medium Instruction at Vietnamese Universities: The Western Proposition by the Eastern Implementation

Springer

£92.18 06 Jun 2026
New Media and Chinese Society: 5 (Communication, Culture and Change in Asia, 5)
79% match

New Media and Chinese Society: 5 (Communication, Culture and Change in Asia, 5)

Springer

£73.85 31 May 2026
Social Media Management: Using Social Media as a Business Instrument (Springer Texts in Business and Economics)
79% match

Social Media Management: Using Social Media as a Business Instrument (Springer Texts in Business and Economics)

Springer

£45.17 17 May 2026
The Institutional Basis of Higher Education Research: Experiences and Perspectives
79% match

The Institutional Basis of Higher Education Research: Experiences and Perspectives

Springer

£74.72 26 May 2026
Customer Relationship Marketing: Theoretical And Managerial Perspectives
79% match

Customer Relationship Marketing: Theoretical And Managerial Perspectives

World Scientific Publishing Company

£38.36 17 May 2026
Social Media Marketing for Book Publishers
79% match

Social Media Marketing for Book Publishers

Routledge

£39.93 16 May 2026
Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities (Applying Quality of Life Research)
79% match

Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities (Applying Quality of Life Research)

Springer

£76.38 06 Jun 2026
Researching Higher Education in Asia: History, Development and Future (Higher Education in Asia: Quality, Excellence and Governance)
79% match

Researching Higher Education in Asia: History, Development and Future (Higher Education in Asia: Quality, Excellence and Governance)

Springer

£100.08 05 Jun 2026
New Media and Chinese Society: 5 (Communication, Culture and Change in Asia, 5)
79% match

New Media and Chinese Society: 5 (Communication, Culture and Change in Asia, 5)

Springer

£76.06 01 Jun 2026
Putting Social Media and Networking Data in Practice for Education, Planning, Prediction and Recommendation (Lecture Notes in Social Networks)
79% match

Putting Social Media and Networking Data in Practice for Education, Planning, Prediction and Recommendation (Lecture Notes in Social Networks)

Springer

£75.32 31 May 2026
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
79% match

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

MACMILLAN

£74.95 26 May 2026
Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)
79% match

Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)

Springer

£39.35 08 Jun 2026