£151.26

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£151 today · previous high £151 · all-time low £141

Routledge Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies)

Amazon

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£151.26 £139.64 £142.18 £144.71 £147.25 £149.78 £152.32 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price range: £141 - £151

Price levels: 2 different prices over 71 days

Description

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 November 2020
Listed Since
23 June 2020

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