Fashion Heritage: Narrative and Knowledge Creation - Image 1

£127.66

MACMILLAN Fashion Heritage: Narrative and Knowledge Creation

Name: Fashion Heritage: Narrative and Knowledge Creation
Brand: MACMILLAN
Price: 127.72 GBP
Availability: InStock

Branding & Logo Design

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Description

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

Product Specifications

Brand: MACMILLAN
Format: Paperback
ASIN: 3031068882
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 03 January 2024
Listed Since: 07 December 2023

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MACMILLAN Fashion Heritage: Narrative and Knowledge Creation

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