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MACMILLAN Branding: A Key Marketing Tool

Name: Branding: A Key Marketing Tool
Brand: MACMILLAN
Price: 93.88 GBP
Availability: InStock

Call Centre Management

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Most common price: £93 (45 days, 81.8%)

Price range: £93 - £94

Price levels: 2 different prices over 55 days

Description

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0333560760
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 18 November 1991
Listed Since: 02 January 2007

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This is the most expensive it has ever been. Walk away.

MACMILLAN Branding: A Key Marketing Tool

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Price Analysis

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