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MACMILLAN About Commerce: Understanding the Interface of Deal-Making and Relationship Building

Name: About Commerce: Understanding the Interface of Deal-Making and Relationship Building
Brand: MACMILLAN
Price: 114.06 GBP
Availability: InStock

Theory & Philosophy

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Description

The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests. This book develops not only an understanding of the ambiguous interface between deals and relationships, but also the skills to manage it according to the situations and contexts in which it arises. The aim is to use advances on the fundamental phenomena of economic exchange (trust, reciprocity, altruism, reputation, etc.) and to apply them to a detailed explanation of the ins and outs of commerce. Of great interest to scholars and students of marketing, organisational behaviour and economics, this book attempts to bring together these advances to focus on the commercial phenomenon and propose a synthetic approach to the exchange relationship.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 303186672X
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 30 April 2025
Listed Since: 01 February 2025

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It has never been this cheap. We have no record of a lower price.

MACMILLAN About Commerce: Understanding the Interface of Deal-Making and Relationship Building

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