£63.87

Wiley Marketing Mistakes and Successes - Business Case Study

Price data checked 1 day ago

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

Cheaper than 68% of the days we've watched it. Below what most people pay.

£64 today · 30-day average £75 · all-time low £46

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days · 90 data points

Historical
Generating forecast…
£78.97 £42.93 £50.80 £58.66 £66.52 £74.38 £82.25 08 July 2026 30 July 2026 21 August 2026 12 September 2026 05 October 2026

Price Distribution

Price distribution over 90 days • 4 price ranges

Days at Price
Current Price
29 days 8 days · current 18 days 35 days 0 9 18 26 35 £46-53 £59-66 £66-72 £72-79 Days at Price

Price Analysis

Most common range: £72-79 (35 days, 38.9%)

Price range: £46 - £79

Price levels: 4 price ranges over 90 days

Description

Gain deep insights into the world of professional marketing with Marketing Mistakes and Successes by Wiley. For three decades, marketing professionals have used Hartley's work to study both successful programs and significant errors. This book provides a unique look at real-world applications, helping you avoid common traps and adopt proven success models. Each chapter is updated with the latest information to ensure relevance. The text includes Invitation to Research suggestions, which encourage you to look beyond the page and investigate what has happened to companies and individuals since the cases were written. Additionally, Learning Insights help you identify how specific practices cross company lines. This resource is built for those looking to understand the practical results of marketing decisions through detailed case analysis.

Key Features

Updated Case Studies: Every chapter includes the latest available information to ensure you are studying current marketing landscapes.

Invitation to Research: Go beyond the text with suggestions to investigate recent developments in companies and the careers of individuals involved.

Learning Insights: Identify common marketing traps and success models that apply across different industries and company structures.

Proven Professional Resource: Rely on a book that marketing experts have used for 30 years to analyze effective and ineffective programs.

Good Condition: This used book is in good condition, providing a cost-effective way to access high-quality management science content.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
17 September 2013
Listed Since
01 February 2011

Barcode

No barcode data available

Similar Products You Might Like

How to Write a Successful Marketing Plan
96% match

How to Write a Successful Marketing Plan

Brand: Natl Textbook Co Trade

£57.99 22 Sep 2026
Marketing
95% match

Marketing

McGraw-Hill Education

£116.99 25 Sep 2026
Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)
95% match

Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education

£101.99 24 Sep 2026
Rethinking Marketing: Towards Critical Marketing Accountings
95% match

Rethinking Marketing: Towards Critical Marketing Accountings

Sage Publishing

£134.00 03 Oct 2026
Essentials of Marketing Research
95% match

Essentials of Marketing Research

South-Western

£102.00 18 Sep 2026
Success in marketing: Make the sale with 30% off marketing costs
95% match

Success in marketing: Make the sale with 30% off marketing costs

£58.00 30 Sep 2026
Marketing (Open University – Modern Art Practices & Debates)
95% match

Marketing (Open University – Modern Art Practices & Debates)

Wiley

Price unavailable
Making Marketing Meaningful
95% match

Making Marketing Meaningful

KENDALL HUNT PUBLISHING

£119.00 22 Sep 2026
The Art & Science of Marketing: Marketing for Marketing Managers
95% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 27 Sep 2026
Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)
95% match

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Routledge

£41.99 30 Sep 2026
Marketing Revealed: Challenging the Myths
95% match

Marketing Revealed: Challenging the Myths

MACMILLAN

£44.27 26 Sep 2026
Essentials of Marketing
95% match

Essentials of Marketing

PEARSON EDUCATION

£30.90 26 Sep 2026
Wiley Business Ethics: Mistakes and Successes - Robert Hartley
95% match

Wiley Business Ethics: Mistakes and Successes - Robert Hartley

Wiley

£94.77 18 Sep 2026
Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students
95% match

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

PEARSON EDUCATION

Price unavailable
Marketing Ethics: 8 (Foundations of Business Ethics)
95% match

Marketing Ethics: 8 (Foundations of Business Ethics)

Wiley

£77.29 25 Sep 2026
Fundamentals of Marketing, 4/E
95% match

Fundamentals of Marketing, 4/E

McGraw-Hill Education

£79.99 19 Sep 2026
Marketing Management: European Edition
95% match

Marketing Management: European Edition

PEARSON EDUCATION

£35.99 01 Oct 2026