£48.74

Wiley Marketing Mistakes and Successes - Business Case Study

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Quietly trending down. £21 cheaper than a month ago.

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Last 91 days · 91 data points

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£76.56 £43.18 £50.46 £57.74 £65.03 £72.31 £79.60 23 May 2026 14 June 2026 07 July 2026 29 July 2026 21 August 2026

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Price distribution over 91 days • 4 price ranges

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19 days · current 19 days 6 days 47 days 0 12 24 35 47 £46-52 £58-64 £64-70 £70-77 Days at Price

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Most common range: £70-77 (47 days, 51.6%)

Price range: £46 - £77

Price levels: 4 price ranges over 91 days

Description

Gain deep insights into the world of professional marketing with Marketing Mistakes and Successes by Wiley. For three decades, marketing professionals have used Hartley's work to study both successful programs and significant errors. This book provides a unique look at real-world applications, helping you avoid common traps and adopt proven success models. Each chapter is updated with the latest information to ensure relevance. The text includes Invitation to Research suggestions, which encourage you to look beyond the page and investigate what has happened to companies and individuals since the cases were written. Additionally, Learning Insights help you identify how specific practices cross company lines. This resource is built for those looking to understand the practical results of marketing decisions through detailed case analysis.

Key Features

Updated Case Studies: Every chapter includes the latest available information to ensure you are studying current marketing landscapes.

Invitation to Research: Go beyond the text with suggestions to investigate recent developments in companies and the careers of individuals involved.

Learning Insights: Identify common marketing traps and success models that apply across different industries and company structures.

Proven Professional Resource: Rely on a book that marketing experts have used for 30 years to analyze effective and ineffective programs.

Good Condition: This used book is in good condition, providing a cost-effective way to access high-quality management science content.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
17 September 2013
Listed Since
01 February 2011

Barcode

No barcode data available

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