£147.00

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£147 today · previous high £147 · all-time low £107

Sage Publishing Social Marketing in the 21st Century Book

Amazon

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£147.00 £102.62 £112.30 £121.98 £131.67 £141.35 £151.04 26 July 2026 01 August 2026 07 August 2026 13 August 2026 19 August 2026
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Description

Expand your understanding of social marketing with this professional text from Sage Publishing. While many practitioners view social marketing as a downstream approach used to influence individual behaviors like smoking or recycling, this book explores the field's true potential. It provides a unique perspective on how social marketing can address upstream issues rather than just focusing on individual actions. As noted by Mike Basil of the University of Lethbridge, this work stands apart by moving beyond the narrow view of influencing bad behaviors. It offers a comprehensive look at the application of social marketing in a modern context, making it a valuable resource for students and professionals in the business, finance, and marketing sectors.

Key Features

Explore social marketing applications beyond traditional downstream behavior changes.

Learn how to address upstream issues through effective social marketing strategies.

Published by Sage Publishing to provide expert insights into modern marketing trends.

Gain a deeper perspective on the real potential of social marketing in the 21st century.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 February 2006
Listed Since
12 December 2006

Barcode

No barcode data available

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