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Sage Publishing On Message: Communicating the Campaign Book

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Description

Explore the impact of political communication with On Message: Communicating the Campaign by Sage Publishing. This academic text brings together leading scholars to analyze how media management and campaigning techniques shape modern election outcomes. Through a comprehensive study of the 1997 British General Election, the book examines party strategies and the resulting media coverage from both television and the press. It provides a detailed look at the methodology used to understand media effects within the context of British politics. This resource is an essential study for those interested in how political messaging influences voters and how media platforms affect the democratic process.

Key Features

This Sage Publishing book provides a comprehensive analysis of political communications during election campaigns.

The text examines the role of media management and campaigning techniques in modern elections.

Scholars review party strategies and media coverage based on the 1997 British General Election.

The content analyzes how television and press media influence the political landscape.

This used book is provided in good condition for students and researchers of government and politics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 May 1999
Listed Since
14 February 2007

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No barcode data available

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