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Routledge The Campaign Manager - Local Election Guide

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Description

Master the art of local politics with The Campaign Manager by Routledge. Written by Catherine Shaw, a successful campaign manager and former three-term mayor of Ashland, Oregon, this handbook provides a complete plan for navigating local elections. Whether you are a political novice or a seasoned veteran, this guide offers a detailed, soup-to-nuts approach to organizing, funding, and publicizing your campaign to ensure success. Learn how to find the right message and target the specific voters you need through clear explanations, real-world examples, and helpful illustrations. Shaw also covers the essentials of building a winning team by providing in-depth information on assembling campaign staff and volunteers. This is an essential resource for anyone looking to win local political contests.

Key Features

This Routledge handbook provides a detailed, soup-to-nuts plan for organizing, funding, and publicizing local political campaigns.

Author Catherine Shaw uses specific examples, anecdotes, and illustrations to explain how to find the right message and target voters.

The guide offers in-depth information on assembling effective campaign teams and managing volunteers for local elections.

Written by a successful campaign manager and three-term mayor, this book serves as a practical manual for political novices and veterans.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 March 2018
Listed Since
13 January 2018

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