Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner - Image 1

£142.00

Sage Publications Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

Name: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner
Brand: Sage Publications
Price: 142.0 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£142 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 72 days · 72 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 72 days • 1 price levels

Days at Price

Price Analysis

Most common price: £142 (72 days, 100.0%)

Price range: £142 - £142

Price levels: 1 different prices over 72 days

Description

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761964312
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 28 November 2001
Listed Since: 02 January 2007

Barcode

No barcode data available

Sage Publications Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

On Message: Communicating the Campaign

Public Opinion Research Focus

Public Opinion: Developments and Controversies in the Twentieth Century (Critical Media Studies, Institutions, Politics and Culture)

On Message: Communicating the Campaign

Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

Public Opinion: A Bibliography with Indexes

Social Marketing Research for Global Public Health: Methods And Technologies

American Public Opinion: Its Origins, Content and Impact

Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques (Routledge Communication Series)

Visual Methods in Social Research

Media Research Methods: Understanding Metric and Interpretive Approaches

Political Campaigning in the Information Age (Advances in Human and Social Aspects of Technology)

Research Methods in Politics: A Practical Guide

Communication in the 2008 U.S. Election: Digital Natives Elect a President: 20 (Frontiers in Political Communication)

Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques (Routledge Communication Series)

Strategic Communication: Public relations at work

Index to International Public Opinion, 1993-1994

American Public Opinion: Its Origins, Content, and Impact

Do the Media Govern?: Politicians, Voters, and Reporters in America

Report on Chinese Social Opinion and Crisis Management (Research Series on the Chinese Dream and China’s Development Path)

The Communication of Politics

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

Routledge - Political Marketing in the United States