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Sage Publishing Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

Name: Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media
Brand: Sage Publishing
Price: 77.1 GBP
Availability: InStock

White

Language Study & Reference

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In recent years, research in the area of public opinion has focused most of its attention on the effects of the media. Television, in particular, has been the object of attention as a primary influencing agent. Shaping Political Attitudes argues that media effects are only half the equation when it comes to forming public opinions. In a model of "total information flow," author Silvo Lenart shows that mass media cannot be seen as the exclusive source of political information, and that the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and examines their combined effect on political attitudes and cognition. Students and professionals in political science, communication, media studies, sociology, and psychology will find this volume an invaluable resource.

Product Specifications

Brand: Sage Publishing
Colour: White
Format: paperback
ASIN: 0803957092
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 16 August 1994
Listed Since: 12 January 2007

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Sage Publishing Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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It has never been this cheap. We have no record of a lower price.

Sage Publishing Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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