Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media - Image 1

£69.57

Sage Publications Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

Name: Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media
Brand: Sage Publications
Price: 69.57 GBP
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Language Study & Reference

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Description

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

Product Specifications

Brand: Sage Publications
Colour: White
Format: Paperback
ASIN: 0803957092
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 16 August 1994
Listed Since: 12 January 2007

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Sage Publications Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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