£69.57

Sage Publications Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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Description

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

Product Specifications

Colour
White
Format
Paperback
Domain
Amazon UK
Release Date
16 August 1994
Listed Since
12 January 2007

Barcode

No barcode data available

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