On Message: Communicating the Campaign - Image 1

£57.17

Sage Publications On Message: Communicating the Campaign

Name: On Message: Communicating the Campaign
Brand: Sage Publications
Price: 52.1 GBP
Availability: InStock

Academic Sociology

Price History & Forecast

Last 71 days • 71 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 71 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £52 (70 days, 98.6%)

Price range: £52 - £57

Price levels: 2 different prices over 71 days

Description

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761960740
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Academic Sociology
Domain: Amazon UK
Release Date: 26 May 1999
Listed Since: 14 February 2007

Barcode

No barcode data available

Sage Publications On Message: Communicating the Campaign

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Media, Crisis and Democracy: Mass Communication and the Disruption of Social Order: 7 (Media Culture & Society series)

Understanding New Media: Extending Marshall McLuhan

Strategic Communication: Public relations at work

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

An Encyclopedia of Communication Ethics: Goods in Contention

Communication in Political Campaigns: 11 (Frontiers in Political Communication)

Social Media for Government: Theory and Practice

Messages, Signs, and Meaning: A Basic Textbook in Semiotics and Communication Theory

Feeling and Thinking: The Role of Affect in Social Cognition (Studies in Emotion and Social Interaction)

Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)

Culture, Society and the Media

Advertising

Marketing Communications

The Emerald Handbook of Computer-Mediated Communication and Social Media

The 2008 Presidential Campaign: A Communication Perspective (Communication, Media and Politics)

The Secrets of Successful Public Relations and Image-Making

Framing Public Life: Perspectives on Media and Our Understanding of the Social World (Routledge Communication Series)

The Marketing Casebook: Cases and Concepts

Mass Communication Entrance Exam

Political Communication in European Parliamentary Elections

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Management Information Systems: Managing the Digital Firm, Canadian Edition

Research Methods and Techniques in Public Relations and Advertising

The Green Movement in Iran