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£57.17

Sage Publications On Message: Communicating the Campaign

Name: On Message: Communicating the Campaign
Brand: Sage Publications
Price: 57.17 GBP
Availability: InStock

Academic Sociology

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Description

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761960740
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Academic Sociology
Domain: Amazon UK
Release Date: 26 May 1999
Listed Since: 14 February 2007

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Sage Publications On Message: Communicating the Campaign

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