£68.29

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£68 today · usual range £64–£74 · best ever £64

Cambridge University Press The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)

Amazon

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£73.68 £62.53 £64.96 £67.39 £69.83 £72.26 £74.69 25 July 2026 07 August 2026 21 August 2026 04 September 2026 18 September 2026
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Price distribution over 56 days • 3 price levels

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53 days 2 days · current 1 day 0 13 27 40 53 £64 £68 £74 Days at Price

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Price range: £64 - £74

Price levels: 3 different prices over 56 days

Description

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 May 2002
Listed Since
22 January 2007

Barcode

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