Understanding New Media: Extending Marshall McLuhan - Image 1

£133.30

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Understanding New Media: Extending Marshall McLuhan

Name: Understanding New Media: Extending Marshall McLuhan
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 133.3 GBP
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Description

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433111276
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 30 October 2010
Listed Since: 27 September 2010

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Understanding New Media: Extending Marshall McLuhan

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