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£107.72
Routledge Wine and Identity: Branding, Heritage, Terroir Book
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Last 71 days · 71 data points (no recent data)
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Price distribution over 71 days • 2 price levels
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Most common price: £108 (36 days, 50.7%)
Price range: £108 - £125
Price levels: 2 different prices over 71 days
Description
Key Features
Explores the connection between wine marketing and regional identity to help distinguish products in a competitive global market.
Examines how cultural and geographical attributes contribute to the unique image and experience of wine regions.
Analyzes the role of storytelling in engaging consumers and attracting tourists to specific wine destinations.
Provides insights into how winemakers use heritage and terroir to increase sales and brand recognition.
Part of the Routledge Studies of Gastronomy, Food and Drink series for academic and professional study.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415814197
- Domain
- Amazon UK
- Release Date
- 09 January 2014
- Listed Since
- 06 August 2012
Barcode
No barcode data available
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