£125.00

Routledge Wine and Identity: Branding, Heritage, Terroir Book

Name: Routledge Wine and Identity: Branding, Heritage, Terroir Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Anthropology & Sociology

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Most common price: £125 (51 days, 59.3%)

Price range: £122 - £125

Price levels: 3 different prices over 86 days

Description

In a global market where competition is rising, winemakers and wine regions are finding new ways to increase sales and attract tourists. This book, part of the Routledge Studies of Gastronomy, Food and Drink series, explores the growing trend of linking wine marketing with identity. By focusing on cultural and geographical attributes, producers can distinguish their products and wine tourism experiences from competitors. The text examines how the image and experience of a region can be shaped through storytelling. It looks at how engaging and provocative stories can connect with consumers and tourists, turning a simple product into a meaningful experience. This work is a valuable resource for understanding how heritage and terroir contribute to the modern wine industry.

Key Features

Explores the connection between wine marketing and regional identity to help distinguish products in a competitive global market.

Examines how cultural and geographical attributes contribute to the unique image and experience of wine regions.

Analyzes the role of storytelling in engaging consumers and attracting tourists to specific wine destinations.

Provides insights into how winemakers use heritage and terroir to increase sales and brand recognition.

Part of the Routledge Studies of Gastronomy, Food and Drink series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415814197
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 09 January 2014
Listed Since: 06 August 2012

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Routledge Wine and Identity: Branding, Heritage, Terroir Book

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