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Routledge Wine and Identity: Branding, Heritage, Terroir - Routledge

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Description

Wine and Identity examines how winemakers and regions use storytelling and cultural narratives to compete in global markets and attract tourism. This Routledge academic text explores the intersection of wine marketing with identity, revealing how producers distinguish their products by emphasising cultural and geographical attributes that shape consumer perception and experience. The book analyses the strategic shift towards linking wine with place-based heritage and terroir, demonstrating how contemporary wine brands engage audiences through compelling narratives. Ideal for researchers, industry professionals, and students of gastronomy and food culture, this work provides essential insights into how wine regions leverage identity positioning to enhance market competitiveness and build meaningful connections with consumers and tourists seeking authentic experiences.

Key Features

Wine and Identity is part of the Routledge Studies of Gastronomy, Food and Drink series, offering scholarly perspectives on food industry trends.

Explores how winemakers link marketing strategies with cultural and geographical identity to distinguish products in competitive global markets.

Examines wine tourism and regional branding through the lens of storytelling and heritage narratives that engage consumers.

Analyses terroir and place-based attributes as key differentiators in contemporary wine product positioning and consumer appeal.

Published by Routledge, a leading academic publisher specialising in food, drink, and gastronomy studies for professionals and scholars.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 January 2014
Listed Since
06 August 2012

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