Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink) - Image 1

£42.99

Routledge Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)

Name: Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)
Brand: Routledge
Price: 42.99 GBP
Availability: InStock

Anthropology & Sociology

This is the most expensive it has ever been. Walk away.

£43 today · previous high £43 · all-time low £35

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 387 days • 387 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 387 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £43 (226 days, 58.4%)

Price range: £35 - £43

Price levels: 6 different prices over 387 days

Description

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138082082
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 10 June 2017
Listed Since: 17 February 2017

Barcode

No barcode data available

Routledge Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Wine Myths and Reality

Wine, Terroir and Utopia: Making New Worlds (Routledge Studies of Gastronomy, Food and Drink)

Wine and Society: The Social and Cultural Context of a Drink

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World

12th Edition (No 12) (W Wine behind the label 12th edition)

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals)

The Business of Wine: An Encyclopedia

Wine Tourism Destination Management and Marketing: Theory and Cases

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)

The Routledge Handbook of Wine and Culture

Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition

Wine and Culture: Vineyard to Glass

Wine Production and Quality

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

The Routledge Handbook of Wine and Culture (Routledge Handbooks)

Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market

Managing Wine Quality: Pt. 1: Viticulture and Wine Quality (Woodhead Publishing Series in Food Science, Technology and Nutrition)

The New Sotheby's Wine Encyclopedia, 6th Edition

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Burgundy: A Global Anthropology of Place and Taste: 43 (New Directions in Anthropology, 43)

Routledge Handbook of Wine Tourism

Contemporary Wine Studies: Dancing with Bacchus

Routledge Handbook of Wine Tourism

Steven Spurrier's Académie du Vin Wine Course: The Art of Learning by Tasting