£131.84

Routledge - The Psychology of Consumer Profiling in a Digital Age

Name: Routledge - The Psychology of Consumer Profiling in a Digital Age
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

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Description

Master the art of professional marketing by understanding the mental processes behind consumer choice. This Routledge study explores how individuals select between products and services, providing a foundation for effective brand targeting. By studying the psychology of the consumer, marketers can identify why certain brands are preferred and what specific roles they play in a customer's life. Success in modern business depends on matching brands to the right consumer niches. This book examines how to differentiate between various consumer groups by analyzing their unique relationships with brands. It offers insights into consumer segmentation through a psychological lens, helping professionals connect brands with the people most likely to be interested in them. Gain the knowledge needed to improve brand positioning and drive business growth in a digital landscape.

Key Features

Learn how consumers choose between different products and services to improve your professional marketing strategies.

Identify how to target brands at the consumers most likely to be interested in them for better business success.

Understand what consumers think about brands and the specific reasons why they prefer certain products over others.

Study the psychology of the consumer to find ways to differentiate between various market segments.

Develop methods for matching brands to consumer niches based on individual relationships with brands.

Apply psychological segmentation techniques to better understand consumer behavior and market needs.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138957968
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 June 2016
Listed Since: 19 August 2015

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Routledge - The Psychology of Consumer Profiling in a Digital Age

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