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Routledge Psychology of Consumer Profiling in Digital Age - Routledge

Name: Psychology of Consumer Profiling in Digital Age - Routledge
Brand: Routledge
Price: 151.26 GBP
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Description

Understanding consumer choice behaviour and psychological motivations is essential for effective modern marketing strategy. This Routledge Studies in Marketing volume explores how brands can identify and target consumers most likely to engage with their offerings by examining the deeper psychological factors that drive purchasing decisions. The book provides marketing professionals with frameworks for segmenting consumers based on their relationships with brands, psychological profiles, and purchasing preferences. By applying psychological principles to consumer analysis, marketers can differentiate between audience segments and match brands to specific consumer niches more effectively. This academic resource addresses the critical business challenge of consumer targeting in today's digital landscape, where understanding what consumers think about brands, why they develop preferences, and what purposes brands serve in their lives has become increasingly valuable for competitive success.

Key Features

Routledge Studies in Marketing series title offering academic-level insight into consumer psychology and segmentation strategies.

Focuses on psychological approaches to understanding consumer choice behaviour and brand preference formation.

Provides frameworks for differentiating between consumer segments and matching brands to specific consumer niches.

Addresses modern digital marketing challenges including consumer targeting and brand positioning strategy.

Explores the relationship between consumer psychology and business marketing effectiveness in competitive markets.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138957968
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 June 2016
Listed Since: 19 August 2015

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Routledge Psychology of Consumer Profiling in Digital Age - Routledge

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Description

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