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Routledge Reconfiguring Public Relations: Ecology, Equity and Enterprise

Amazon

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Description

This comprehensive academic text reconfigures public relations theory for the 21st century by integrating critical, postmodern, poststructural, and postcolonial perspectives that are notably absent from traditional PR literature. The book addresses contemporary challenges in the field by reframing diversity through equity, business enterprise, and environmental sustainability. It presents evidence-based arguments for more equitable diversity strategies in an increasingly globalised world, making it essential reading for PR professionals, academics, and students seeking to understand how the discipline can better engage with modern environmental and social concerns. Published by Routledge as part of their Advances in Management and Business Studies series, this volume bridges the gap between theoretical innovation and practical application in public relations.

Key Features

Integrates critical, postmodern, poststructural, and postcolonial theories into public relations practice and scholarship.

Addresses the contemporary absence of core theoretical frameworks from related disciplines within PR literature.

Develops equitable diversity strategies tailored for the globalised business environment of the 21st century.

Examines the interconnection between environmental sustainability and public relations enterprise and practice.

Part of Routledge Advances in Management and Business Studies series, providing academic rigour and peer-reviewed scholarship.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2007
Listed Since
19 February 2007

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