£137.90

Routledge Reconfiguring Public Relations - Management Book

Name: Routledge Reconfiguring Public Relations - Management Book
Brand: Routledge
Price: 137.9 GBP
Availability: InStock

Human Resources Management

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Description

Reconfiguring Public Relations: Ecology, Equity and Enterprise offers a fresh perspective on the field to meet the demands of the 21st century. This book addresses the lack of contemporary theory in public relations by integrating essential frameworks from other disciplines. By bringing in critical, postmodern, poststructural, and postcolonial theories, it provides a much-needed foundation for modern practitioners and scholars. This text reenergizes discussions regarding diversity through the lenses of equity, business enterprise, and environmental sustainability. It provides a strong argument for more equitable diversity strategies as the world becomes increasingly globalized. Whether you are studying management or working in professional communications, this Routledge publication helps bridge the gap between traditional methods and the complex realities of today's global landscape.

Key Features

Integrates modern theoretical frameworks including critical, postmodern, poststructural, and postcolonial perspectives into public relations.

Addresses the gap in contemporary theory by bringing in essential concepts from other academic disciplines.

Reevaluates diversity through the lenses of equity, business enterprise, and environmental sustainability.

Provides a framework for developing more equitable diversity strategies in a globalized era.

Part of the Routledge Advances in Management and Business Studies series for academic excellence.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415394082
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Human Resources Management
Domain: Amazon UK
Release Date: 01 May 2007
Listed Since: 19 February 2007

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Routledge Reconfiguring Public Relations - Management Book

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