£136.27

Routledge Promotional Culture and Convergence Book

Name: Routledge Promotional Culture and Convergence Book
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

E-business

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Description

Understand the shifting landscape of modern marketing with Promotional Culture and Convergence: Markets, Methods, Media by Routledge. As the internet, social media, and entertainment culture expand, consumers are increasingly taking control of their own information to guide purchasing decisions. This book explores the environments required to build a culture of collaboration between brands and their audiences. This text provides a critical look at how primary industries like advertising, marketing, public relations, and branding are changing. It examines how these sectors respond to shifts in consumer behavior and the rapid growth of promotional materials online. For students and professionals interested in e-business and contemporary media, this resource offers a deep look into the methods and media shaping today's market.

Key Features

Analyzes how the growth of the internet and social media has changed the way consumers find information.

Examines the necessary environments for building collaborative relationships with modern consumers.

Provides a critical look at primary industries including advertising, marketing, PR, and branding.

Explores how changes in consumer behavior impact modern promotional development and media methods.

Offers insights into the convergence of entertainment culture and promotional materials.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415672791
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 11 April 2013
Listed Since: 10 February 2012

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Routledge Promotional Culture and Convergence Book

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