Routledge Positioning Theory and Strategic Communication - PR Research

Explore the foundational principles of positioning theory applied to public relations in this groundbreaking academic resource from Routledge. This book provides the first comprehensive examination of what positioning truly means in PR contexts, examining why certain organisational positions resonate with audiences whilst others fall flat. Discover how positioning theory works as a practical framework for public relations professionals and researchers alike. Part of Routledge's New Directions in PR & Communication Research series, this volume adds essential theoretical depth to contemporary multidisciplinary approaches in strategic communication. Whether you work in public relations, strategic communication, organisational positioning, or related fields, this text offers fresh insights into how ideas, personas, political ideals and ideologies achieve lasting impact through deliberate positioning strategies.