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£150.48
Routledge Marketing Graffiti: The Writing on the Wall Book
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Description
Key Features
Provides a radical and unique approach to marketing education by turning traditional textbook methods on their head.
Helps students understand their existing role as consumers within the broader marketing process.
Explores marketing as a cultural phenomenon rather than just a standard business function used by companies.
Shifts the focus from how organizations do marketing to how individuals act as part-time marketers in daily life.
Offers a different perspective by rejecting traditional managerially-driven structures found in most textbooks.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138013323
- Domain
- Amazon UK
- Release Date
- 01 October 2016
- Listed Since
- 05 January 2015
Barcode
No barcode data available
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