£150.18

Routledge Marketing Graffiti: The Writing on the Wall Book

Name: Routledge Marketing Graffiti: The Writing on the Wall Book
Brand: Routledge
Price: 150.18 GBP
Availability: InStock

Medical, Legal & Social Sciences

Price History & Forecast

Last 24 days • 24 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 24 days • 1 price levels

Days at Price

Price Analysis

Most common price: £150 (24 days, 100.0%)

Price range: £150 - £150

Price levels: 1 different prices over 24 days

Description

Marketing Graffiti: The Writing on the Wall offers a radical and unique approach to understanding the world of marketing. Published by Routledge, this book moves away from traditional textbooks that treat marketing solely as a business function or a set of tools for companies to use. Instead, it examines marketing as a core part of our daily culture. By looking at the subject through a different lens, the text helps students recognize the role they already play as consumers within the marketing process. It challenges the idea that marketing is just something done by organizations, suggesting instead that we are all active as part-time marketers in our own lives. This perspective provides a fresh way to study the subject by rejecting standard managerially-driven structures and focusing on the cultural impact of marketing practices.

Key Features

Provides a radical and unique approach to marketing education by turning traditional textbook methods on their head.

Helps students understand their existing role as consumers within the broader marketing process.

Explores marketing as a cultural phenomenon rather than just a standard business function used by companies.

Shifts the focus from how organizations do marketing to how individuals act as part-time marketers in daily life.

Offers a different perspective by rejecting traditional managerially-driven structures found in most textbooks.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138013323
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 01 October 2016
Listed Since: 05 January 2015

Barcode

No barcode data available

Routledge Marketing Graffiti: The Writing on the Wall Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing Theory: A Student Text

Marketing: A Critical Textbook

Sage Grounded Theory - Guide for Management and Business Research

Critical Marketing

Marketing: A Critical Textbook

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (Palgrave Studies of Marketing in Emerging Economies)

Marketing

Marketing Research: Planning, Process, Practice

The New Marketing: How to Win in the Digital Age

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Social Media Marketing: Game Theory and the Emergence of Collaboration

Valuepack: Principles of Marketing with The Media

Critical Marketing: Defining the Field

Marketing

The Marketing Era by Routledge - Professional Practice Book

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Routledge Intercultural Marketing: Theory and Practice Textbook

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Intercultural Marketing: Theory and Practice

Transgenerational Marketing: Evolution, Expansion, and Experience

Routledge - The Dark Side of Marketing Communications Book

Key Concepts in Marketing (SAGE Key Concepts series)