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£187.99
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£188 today · cheaper than every other day in the last 3 months
Routledge Marketing Graffiti: The Writing on the Wall - Routledge
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Price distribution over 74 days • 1 price levels
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Most common price: £188 (74 days, 100.0%)
Price range: £188 - £188
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Description
Key Features
Marketing Graffiti challenges traditional marketing textbook approaches by integrating consumer perspectives into core concepts.
Routledge's unique presentation helps readers recognise their active participation in marketing processes as everyday consumers.
The book explores how marketing functions as cultural force rather than just organisational business strategy.
Saren's unconventional structure moves away from managerial frameworks to encourage independent critical analysis.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138013323
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 01 October 2016
- Listed Since
- 05 January 2015
Barcode
No barcode data available
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