£136.11

Routledge Innovation in Advertising and Branding Communication

Name: Routledge Innovation in Advertising and Branding Communication
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

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Description

Explore the changing landscape of marketing with Innovation in Advertising and Branding Communication. This Routledge Research in Communication Studies volume examines new aspects of branding through a wide range of interdisciplinary theories and methods. By looking at topics such as body image, identity, mental imagery, and self-exposure, this book provides a deep look into how modern communication impacts consumer perception. This collection brings together an international group of scholars to build new theoretical frameworks. It is designed to help researchers and professionals understand the intersection of society and communication. Readers will find new methodological designs intended to support comprehensive studies in the field of advertising and branding constructs. This text serves as a significant resource for those studying the evolving practices of modern brand communication and its relationship with social structures.

Key Features

Interdisciplinary approach that connects branding and advertising with theories on identity, body image, and mental imagery.

Includes diverse methodological designs to help researchers conduct comprehensive studies in the field of communication.

Features insights from an international group of scholars to establish new theoretical frameworks for branding.

Explores the intersection between society and communication to provide a broader understanding of advertising practices.

Addresses modern constructs such as self-exposure and LCM4P within the context of contemporary advertising communication.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367443643
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 08 October 2020
Listed Since: 19 September 2020

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Routledge Innovation in Advertising and Branding Communication

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