Innovation in Advertising and Branding Communication - Routledge - Image 1

£149.91

Routledge Innovation in Advertising and Branding Communication - Routledge

Name: Innovation in Advertising and Branding Communication - Routledge
Brand: Routledge
Price: 149.91 GBP
Availability: InStock

Economics

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Description

This Routledge Research in Communication Studies volume explores cutting-edge approaches to branding and advertising communication through an interdisciplinary lens. Drawing on theories spanning body image, identity, mental imagery, and self-exposure alongside innovative frameworks like LCM4P, the book integrates branding and advertising constructs with contemporary communication practices. An international group of scholars contributes perspectives that establish new theoretical foundations for the field, whilst proposing methodological designs for comprehensive studies. Situated at the intersection of society, communication, and psychology, this research work offers academics, practitioners, and students advanced insights into how modern advertising and branding communication can be understood and applied across diverse contexts and industries.

Key Features

Routledge Research in Communication Studies series offering peer-reviewed scholarship on contemporary branding and advertising communication.

Interdisciplinary approach integrating body image, identity, mental imagery, self-exposure, and communication psychology into advertising theory.

International contributor perspectives establish new theoretical frameworks for understanding modern branding practices.

Proposes innovative methodological designs for conducting comprehensive empirical studies in advertising and branding research.

Combines society, communication, and psychology perspectives to bridge academic theory with practical branding applications.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367443643
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 08 October 2020
Listed Since: 19 September 2020

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Routledge Innovation in Advertising and Branding Communication - Routledge

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