£120.00

Routledge Handbook of Niche Marketing: Principles and Practice

Name: Routledge Handbook of Niche Marketing: Principles and Practice
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

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Description

Stay ahead of shifting customer needs and intense market competition with the Handbook of Niche Marketing: Principles and Practice. This comprehensive resource from Routledge addresses the long-standing information gap in niche marketing research by bringing together essential and influential articles from recent years into one single volume. This book serves as a unique educational tool for professionals and students looking to master tailor-made marketing. It provides a deep look into the theories and strategies that drive niche success. By examining real-life case studies, readers can understand why niche marketing is becoming a major global marketing wave. Whether you are looking to attract new customers or improve retention, this handbook offers the foundational knowledge needed to navigate modern business landscapes through specialized market approaches.

Key Features

Provides a complete collection of essential and influential articles from recent years to close the information gap in niche marketing research.

Offers a deep dive into the core theories and strategic frameworks required to implement effective niche marketing plans.

Includes real-life case studies that demonstrate successful niche marketing applications in actual business environments.

Explains the driving forces behind why niche marketing is evolving into a significant global marketing trend.

Serves as a unique educational resource for understanding how to attract and retain customers through tailor-made marketing methods.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789023296
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 05 December 2005
Listed Since: 02 February 2007

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Routledge Handbook of Niche Marketing: Principles and Practice

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