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£99.50
Routledge Defining Your Market - Routledge Business Strategy Book
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Description
Key Features
Includes research-based methodologies to help your company determine relevant markets and increase competitiveness.
Provides case studies and literature reviews specifically focused on market definition for professional application.
Offers strategic guidance for high-tech, industrial, and service firms looking to build market leadership.
Designed as a practical resource for marketers, managers, researchers, and strategic planners.
Helps professionals formulate profitable marketing strategies through proven research and data.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789002515
- Domain
- Amazon UK
- Release Date
- 04 August 1998
- Listed Since
- 15 February 2007
Barcode
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