£98.96

Routledge Defining Your Market - Routledge Business Strategy Book

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£106.09 £90.05 £93.55 £97.05 £100.55 £104.05 £107.55 28 January 2026 06 February 2026 15 February 2026 24 February 2026 06 March 2026

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12 days 17 days 1 day · current 8 days 0 4 9 13 17 £92 £97 £99 £106 Days at Price

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Most common price: £97 (17 days, 44.7%)

Price range: £92 - £106

Price levels: 4 different prices over 38 days

Description

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint you need to achieve that status. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help you formulate profitable marketing strategies. This resource is designed for marketers, managers, researchers, and strategic planners who need a research-based methodology. By learning how to define markets effectively, your company can determine relevant market segments and become the most competitive business in your industry. It serves as a practical guide for those looking to move beyond basic planning into high-level strategic execution.

Key Features

Includes research-based methodologies to help your company determine relevant markets and increase competitiveness.

Provides case studies and literature reviews specifically focused on market definition for professional application.

Offers strategic guidance for high-tech, industrial, and service firms looking to build market leadership.

Designed as a practical resource for marketers, managers, researchers, and strategic planners.

Helps professionals formulate profitable marketing strategies through proven research and data.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 August 1998
Listed Since
15 February 2007

Barcode

No barcode data available

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