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£162.01
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£162 today · previous high £162 · all-time low £100
Routledge Defining Your Market: Winning Strategies for High-Tech Firms
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Price distribution over 82 days • 4 price levels
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Most common price: £151 (54 days, 65.9%)
Price range: £100 - £162
Price levels: 4 different prices over 82 days
Description
Key Features
Routledge-published resource featuring research-backed methodology for defining markets in high-tech, industrial, and service sectors.
Case studies and literature reviews provide real-world examples that illustrate effective market definition strategies.
Designed for marketers, managers, researchers, and strategic planners seeking to formulate profitable, competitive marketing strategies.
Practical frameworks help companies determine relevant markets and build long-term market leadership positions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789002515
- Domain
- Amazon UK
- Release Date
- 04 August 1998
- Listed Since
- 15 February 2007
Barcode
No barcode data available
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