£74.80

Routledge How Consumers Pick a Hotel - Strategic Marketing

Name: Routledge How Consumers Pick a Hotel - Strategic Marketing
Brand: Routledge
Price: 74.8 GBP
Availability: InStock

Call Centre Management

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Description

Master the art of hospitality marketing with How Consumers Pick a Hotel. This Routledge publication provides a clear path for professionals looking to understand the steps of selecting a target market and applying consumer behavior principles to market segmentation. By studying the process consumers use to select a satisfying hotel, you can apply these same insights to your own hospitality career. This book helps you prepare to offer services that meet public demands effectively. You will gain the necessary knowledge and skills to develop your own strategic approach to target markets, making your professional journey more rewarding and successful. Whether you are managing a team or developing new service models, this resource provides the foundation needed to reach your specific audience with precision.

Key Features

Learn the specific steps required to select a target market and use consumer behavior applications for effective segmentation.

Gain the prerequisite knowledge and skills needed to build and implement your own strategic approach to target markets.

Prepare your business to offer services that directly meet the demands of the public and your specific customer base.

Apply consumer selection processes to your professional hospitality career to achieve better results and satisfaction.

Develop a deeper understanding of how to reach your target through strategic segmentation and marketing techniques.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 078900139X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 June 1997
Listed Since: 02 February 2007

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Routledge How Consumers Pick a Hotel - Strategic Marketing

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