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£74.80
It has never been this cheap. We have no record of a lower price.
£75 today · cheaper than every other day in the last 3 months
Routledge How Consumers Pick a Hotel - Strategic Segmentation Guide
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Last 54 days · 54 data points (no recent data)
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Price Distribution
Price distribution over 54 days • 1 price levels
Price Analysis
Most common price: £75 (54 days, 100.0%)
Price range: £75 - £75
Price levels: 1 different prices over 54 days
Description
Key Features
How Consumers Pick a Hotel provides proven frameworks for identifying and analysing target market segments in the hospitality industry.
Learn consumer behaviour applications that directly inform strategic hotel marketing and positioning decisions.
This Routledge resource delivers actionable knowledge for developing marketing strategies tailored to specific customer preferences and booking patterns.
Gain prerequisite skills for creating hospitality services that match what travellers actually seek when selecting accommodation.
Apply market segmentation techniques throughout your hospitality career to build competitive advantage and customer loyalty.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 078900139X
- Domain
- Amazon UK
- Release Date
- 30 June 1997
- Listed Since
- 02 February 2007
Barcode
No barcode data available
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