£136.81

Routledge Advertising, Gender and Society - Psychology Book

Name: Routledge Advertising, Gender and Society - Psychology Book
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£137 today · previous high £137 · all-time low £136

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 25 days • 25 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 25 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £136 (24 days, 96.0%)

Price range: £136 - £137

Price levels: 2 different prices over 25 days

Description

Explore the complex connection between media representation and social psychology with Advertising, Gender and Society. Published by Routledge, this book provides a deep look into how gender is portrayed in modern advertising through original research and empirical data. Author Zawisza-Riley examines various psychological frameworks to explain how advertising affects culture. The text covers important concepts such as stereotype content, elaboration likelihood models, and stereotype threat. It also addresses ambivalent sexism theories and the selectivity hypothesis to provide a full picture of these social dynamics. Readers will gain insights into implicit and embodied cognition and how these factors influence the relationship between sex, gender, and marketing. Additionally, the book discusses the social implications of gendered ads and provides commentary on the relevant 2019 ASA rules. This is an essential resource for students and professionals interested in the psychological impact of commercial media.

Key Features

Examines contemporary social-psychological theory and original research regarding gender portrayal in advertising.

Provides empirical data and discusses the real-world social implications of gendered advertising.

Includes expert commentary on the relevant 2019 ASA rules for advertising standards.

Analyzes key psychological models including stereotype content, elaboration likelihood, and stereotype threat.

Explores the roles of implicit and embodied cognition in the relationship between sex and gender.

Offers a detailed look at ambivalent sexism theories and the selectivity hypothesis in a cultural context.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113830736X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 July 2019
Listed Since: 15 February 2019

Barcode

No barcode data available

Routledge Advertising, Gender and Society - Psychology Book

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Current Research on Gender Issues in Advertising

Advertising, Society, and Consumer Culture

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Advertising, Society, and Consumer Culture

Routledge Sex in Advertising: Perspectives on the Erotic Appeal

Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)

Advertising and Reality: A Global Study of Representation and Content

Routledge Gendering Theory in Marketing and Consumer Research

The Psychology of Advertising

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

The Media and Gender Reader

Routledge - The Advertising and Consumer Culture Reader

Feminist Perspectives on Advertising: What's the Big Idea?

The Advertising and Consumer Culture Reader

Screening Gender on Children's Television: The Views of Producers around the World

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Emotion in Advertising: Theoretical and Practical Explorations

Feminists, Feminisms, and Advertising: Some Restrictions Apply

Advertising (Critical Concepts in Media and Cultural Studies)

Readings in Advertising, Society, and Consumer Culture

New Directions in Critical Marketing Studies (SAGE Library in Marketing)

Advertising, the Media and Globalisation: A World in Motion