£136.11

Routledge Advertising, Gender and Society - Psychology Book

Name: Routledge Advertising, Gender and Society - Psychology Book
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

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Description

Explore the complex connection between media representation and social psychology with Advertising, Gender and Society. Published by Routledge, this book provides a deep look into how gender is portrayed in modern advertising through original research and empirical data. Author Zawisza-Riley examines various psychological frameworks to explain how advertising affects culture. The text covers important concepts such as stereotype content, elaboration likelihood models, and stereotype threat. It also addresses ambivalent sexism theories and the selectivity hypothesis to provide a full picture of these social dynamics. Readers will gain insights into implicit and embodied cognition and how these factors influence the relationship between sex, gender, and marketing. Additionally, the book discusses the social implications of gendered ads and provides commentary on the relevant 2019 ASA rules. This is an essential resource for students and professionals interested in the psychological impact of commercial media.

Key Features

Examines contemporary social-psychological theory and original research regarding gender portrayal in advertising.

Provides empirical data and discusses the real-world social implications of gendered advertising.

Includes expert commentary on the relevant 2019 ASA rules for advertising standards.

Analyzes key psychological models including stereotype content, elaboration likelihood, and stereotype threat.

Explores the roles of implicit and embodied cognition in the relationship between sex and gender.

Offers a detailed look at ambivalent sexism theories and the selectivity hypothesis in a cultural context.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113830736X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 July 2019
Listed Since: 15 February 2019

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Routledge Advertising, Gender and Society - Psychology Book

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