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£149.97
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£150 today · cheaper than every other day in the last 3 months
Routledge Advertising, Gender and Society - Psychology Book
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Price distribution over 72 days • 1 price levels
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Most common price: £150 (72 days, 100.0%)
Price range: £150 - £150
Price levels: 1 different prices over 72 days
Description
Key Features
This Routledge publication examines contemporary social-psychological theory regarding gender portrayals in advertising.
The text provides empirical data and original research to discuss the social implications of gendered advertising.
Zawisza-Riley analyzes psychological frameworks including stereotype content and elaboration likelihood models.
The book includes commentary on the relevant 2019 ASA rules for advertising standards.
Readers can explore the relationships between sex, gender, and advertising through the lens of implicit and embodied cognition.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 113830736X
- Domain
- Amazon UK
- Release Date
- 09 July 2019
- Listed Since
- 15 February 2019
Barcode
No barcode data available
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