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Lexington Books Feminists, Feminisms, and Advertising: Some Restrictions Apply

Name: Feminists, Feminisms, and Advertising: Some Restrictions Apply
Brand: Lexington Books
Price: 113.0 GBP
Availability: InStock

Business & Economic History

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Description

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1498528260
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 October 2017
Listed Since: 18 July 2017

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Lexington Books Feminists, Feminisms, and Advertising: Some Restrictions Apply

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