The Routledge Companion to Marketing and Feminism (Routledge Companions in Marketing, Advertising and Communication) - Image 1

£41.99

Routledge The Routledge Companion to Marketing and Feminism (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Marketing and Feminism (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge
Price: 39.4 GBP
Availability: InStock

Management

Price History & Forecast

Last 83 days • 83 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 83 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £42 (65 days, 78.3%)

Price range: £39 - £42

Price levels: 3 different prices over 83 days

Description

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032187565
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 25 September 2023
Listed Since: 02 August 2021

Barcode

No barcode data available

Routledge The Routledge Companion to Marketing and Feminism (Routledge Companions in Marketing, Advertising and Communication)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Researching Women's Lives From A Feminist Perspective (Feminist Perspectives on the Past & Present)

Postfeminism in Context: Women, Australian Popular Culture, and the Unsettling of Postfeminism (Feminism and Female Sexuality)

Contemporary Issues in Marketing and Consumer Behaviour

Feminism and the Contradictions of Oppression

Fictional Feminism: How American Bestsellers Affect the Movement for Women's Equality (Literary Criticism and Cultural Theory)

Promiscuous Feminist Methodologies in Education: Engaging Research Beyond Gender

Feminist Perspectives on Politics

Women and British Party Politics: Descriptive, Substantive and Symbolic Representation (Routledge Advances in European Politics)

Conversations on Creative Process, Methods, Research and Practice: Feminist Approaches to Nurturing the Creative Self

Feminist Studies: A Guide to Intersectional Theory, Methodology and Writing (Routledge Advances in Feminist Studies and Intersectionality)

Feminism Seduced: How Global Elites Use Women's Labor and Ideas to Exploit the World

Feminist Strategies in International Governance: 70 (Global Institutions)

Macht, Medien und Geschlecht: Eine Fallstudie zur Berichterstattungspraxis der dpa, der taz sowie der Wochenzeitungen Die Zeit und Der Spiegel von ... 7 (Studien zur Kommunikationswissenschaft, 7)

Sex and Class in Women's History: Essays from Feminist Studies (Routledge Library Editions: Women's History)

Feminism and the Classroom Teacher: Research, Praxis, Pedagogy

Feminist Visual Activism and the Body (Routledge Research in Gender and Art)

The Gendered Body in South Asia: Negotiation, Resistance, Struggle

The Feminist History Reader (Routledge Readers in History)

Gender and the Economic Crisis in Europe: Politics, Institutions and Intersectionality (Gender and Politics)

Rereading Modernism: New Directions in Feminist Criticism (Routledge Library Editions: Women, Feminism and Literature)

All-Women Art Spaces in Europe in the Long 1970s (Value: Art: Politics) (Society for the Study of Nineteenth Century Ireland) (Reappraisals in Irish History): 15

Becoming Feminist: Narratives and Memories (Citizenship, Gender and Diversity)

Transitions: New Australian feminisms

Living Feminism: The Impact of the Women's Movement on Three Generations of Australian Women (Reshaping Australian Institutions)