£127.59

Routledge Sex in Advertising: Perspectives on the Erotic Appeal

Name: Routledge Sex in Advertising: Perspectives on the Erotic Appeal
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

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Description

Explore the complex relationship between sexuality and marketing in Sex in Advertising: Perspectives on the Erotic Appeal. As part of the Routledge Communication Series, this book serves as a foundational text that examines how eroticism functions within modern advertising environments. It addresses fundamental questions regarding the effectiveness of sexual appeals and their broader impact on both individuals and society. This volume provides a comprehensive look at several key areas, including gender representation, unintended social consequences, and the role of subliminal embeds. Readers will also find analysis on how advertising appeals to the homosexual community and the influence of new media. By combining original experimental studies with interpretive perspectives, well-respected scholars and writers offer a diverse range of viewpoints. This book is an essential resource for understanding the social and psychological dimensions of how sex is used to drive consumer interest.

Key Features

Comprehensive analysis of how sex in advertising affects individuals and the wider social landscape.

Diverse perspectives from well-respected scholars and popular writers covering various communication topics.

In-depth examination of gender differences and representation within the advertising industry.

Exploration of modern marketing trends including new media and appeals to the homosexual community.

Includes original experimental studies and interpretive research for a well-rounded academic view.

Detailed discussion on subliminal embeds and the unintended social effects of erotic advertising.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805841172
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 December 2002
Listed Since: 23 December 2006

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Routledge Sex in Advertising: Perspectives on the Erotic Appeal

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