Sex in Advertising: Perspectives on the Erotic Appeal - Routledge - Image 1

£162.06

Routledge Sex in Advertising: Perspectives on the Erotic Appeal - Routledge

Name: Sex in Advertising: Perspectives on the Erotic Appeal - Routledge
Brand: Routledge
Price: 162.06 GBP
Availability: InStock

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Description

Sex in Advertising: Perspectives on the Erotic Appeal is a comprehensive academic examination of how sexual content functions in modern advertising and its broader implications. This Routledge Communication Series volume brings together respected scholars and established writers to explore critical questions about the role and effectiveness of erotic appeals in advertising campaigns. The book addresses key topics including gender representation in advertisements, unintended social consequences of sexualised marketing, subliminal messaging techniques, appeals targeting the homosexual community, and strategies employed across new media platforms. Readers gain access to a balanced collection of research methodologies, encompassing original experimental studies alongside interpretive analyses that provide both quantitative evidence and qualitative insights into advertising's relationship with sexuality. Whether you work in marketing, communications, media studies, or consumer psychology, this resource offers valuable frameworks for understanding how sexual imagery influences individual behaviour and societal attitudes.

Key Features

Sex in Advertising examines gender differences and representation within advertising, providing insight into how different demographics are portrayed in sexualised marketing campaigns.

The book includes original experimental studies alongside interpretive research, offering evidence-based analysis of how erotic appeals function across various advertising contexts.

Routledge Communication Series entry addresses appeals to the homosexual community and evolving LGBTQ+ representation in contemporary advertising strategies.

Contributors explore subliminal embedding techniques and unconscious messaging methods used in advertising to activate consumer responses.

The volume covers new media advertising platforms and digital channels, reflecting modern promotional landscapes beyond traditional television and print.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805841172
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 December 2002
Listed Since: 23 December 2006

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Routledge Sex in Advertising: Perspectives on the Erotic Appeal - Routledge

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