Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2) - Image 1

£103.99

This is the most expensive it has ever been. Walk away.

£104 today · previous high £104 · all-time low £86

Routledge Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

Name: Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Brand: Routledge
Price: 103.99 GBP
Availability: InStock

Market Research

Price Distribution

Price distribution over 60 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £86 (30 days, 50.0%)

Price range: £86 - £104

Price levels: 2 different prices over 60 days

Description

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing.In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplaceThe research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior’s scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike.Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1560247614
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 30 July 1996
Listed Since: 30 December 2006

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research Methods with Gay, Lesbian, Bisexual, and Transgender Populations (Journal of Gay & Lesbian Social Services, 3/4)

Same-Sex Domestic Violence: Strategies for Change (SAGE Series on Violence against Women)

Same-Sex Domestic Violence: Strategies for Change (SAGE Series on Violence against Women)

Lesbian Realities/lesbian Fictions in Contemporary Spain

Longtime Companions: Autobiographies of Gay Male Fidelity (Haworth Gay & Lesbian Studies)

Working with Lesbian, Gay, Bisexual, and Transgender College Students: A Handbook for Faculty and Administrators (The Greenwood Educators' Reference Collection)

Urban Spaces and Gender in Asia (Sustainable Development Goals Series)

Gay and Lesbian Asia: Culture, Identity, Community

Deseo Inalcanzable (LGBT)

Sexual Identity on the Job: Issues and Services

Longtime Companions: Autobiographies of Gay Male Fidelity

Bringing Lesbian and Gay Rights Into the Mainstream: Twenty Years of Progress

Handbook of Lesbian and Gay Studies - Sage Masters

Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies)

Marital and Sexual Lifestyles in the United States: Attitudes, Behaviors, and Relationships in Social Context (Haworth Marriage and the Family)

Gender and Sexuality in Latin America - Cases and Decisions: 24 (Ius Gentium: Comparative Perspectives on Law and Justice, 24)

Gay Tourism: Culture and Context

Sexuality and Gender in Postcommunist Eastern Europe and Russia (Human Sexuality (Hardcover))

Restoried Selves: Autobiographies of Queer Asian / Pacific American Activists (Haworth Gay & Lesbian Studies)

Social Work Practice with Children and Families: A Family Health Approach (Haworth Health and Social Policy)

Impacts of Faith-Based Decision Making on the Individual-Level Legislative Process: Emerging Research and Opportunities (Advances in Public Policy and Administration)

The Use of Personal Narratives in the Helping Professions: A Teaching Casebook (Haworth Social Work Practice)

Routledge - Justice After Stonewall: LGBT Life and History

Human Sexuality (Paper)

This is the most expensive it has ever been. Walk away.

Routledge Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research Methods with Gay, Lesbian, Bisexual, and Transgender Populations (Journal of Gay & Lesbian Social Services, 3/4)

Same-Sex Domestic Violence: Strategies for Change (SAGE Series on Violence against Women)

Same-Sex Domestic Violence: Strategies for Change (SAGE Series on Violence against Women)

Lesbian Realities/lesbian Fictions in Contemporary Spain

Longtime Companions: Autobiographies of Gay Male Fidelity (Haworth Gay & Lesbian Studies)

Working with Lesbian, Gay, Bisexual, and Transgender College Students: A Handbook for Faculty and Administrators (The Greenwood Educators' Reference Collection)

Urban Spaces and Gender in Asia (Sustainable Development Goals Series)

Gay and Lesbian Asia: Culture, Identity, Community

Deseo Inalcanzable (LGBT)

Sexual Identity on the Job: Issues and Services

Longtime Companions: Autobiographies of Gay Male Fidelity

Bringing Lesbian and Gay Rights Into the Mainstream: Twenty Years of Progress

Handbook of Lesbian and Gay Studies - Sage Masters

Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies)

Marital and Sexual Lifestyles in the United States: Attitudes, Behaviors, and Relationships in Social Context (Haworth Marriage and the Family)

Gender and Sexuality in Latin America - Cases and Decisions: 24 (Ius Gentium: Comparative Perspectives on Law and Justice, 24)

Gay Tourism: Culture and Context

Sexuality and Gender in Postcommunist Eastern Europe and Russia (Human Sexuality (Hardcover))

Restoried Selves: Autobiographies of Queer Asian / Pacific American Activists (Haworth Gay & Lesbian Studies)

Social Work Practice with Children and Families: A Family Health Approach (Haworth Health and Social Policy)

Impacts of Faith-Based Decision Making on the Individual-Level Legislative Process: Emerging Research and Opportunities (Advances in Public Policy and Administration)

The Use of Personal Narratives in the Helping Professions: A Teaching Casebook (Haworth Social Work Practice)

Routledge - Justice After Stonewall: LGBT Life and History

Human Sexuality (Paper)