Donald R. Lehmann Marketing Research Contributions Volume 3 - Image 1

£159.99

MACMILLAN Donald R. Lehmann Marketing Research Contributions Volume 3

Name: Donald R. Lehmann Marketing Research Contributions Volume 3
Brand: MACMILLAN
Price: 159.99 GBP
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Description

This volume from Palgrave Macmillan examines the research contributions of Donald R. Lehmann to marketing scholarship, focusing on empirical generalizations and meta-analysis. Part of the Great Thinkers in Marketing series, this book provides an in-depth exploration of Lehmann's influential work and methodology. Researchers, academics, and marketing professionals will find valuable insights into foundational marketing theory and evidence-based practices that have shaped the discipline. The collection synthesises key findings and approaches that continue to inform modern marketing strategy and analysis.

Key Features

Volume 3 in the Great Thinkers in Marketing series published by Palgrave Macmillan, focusing on empirical research methods.

Explores Donald R. Lehmann's contributions through meta-analysis and empirical generalizations in marketing scholarship.

Designed for academic researchers, marketing scholars, and professionals seeking evidence-based marketing insights.

Part of a comprehensive series examining influential marketing theorists and their lasting impact on the field.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031880595
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 18 June 2026
Listed Since: 16 February 2025

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MACMILLAN Donald R. Lehmann Marketing Research Contributions Volume 3

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