£159.99

MACMILLAN - Research Contributions of Donald R. Lehmann Vol 3

Name: MACMILLAN - Research Contributions of Donald R. Lehmann Vol 3
Brand: MACMILLAN
Price: 159.99 GBP
Availability: InStock

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Description

Explore the academic legacy of a leading figure in marketing research with The Research Contributions of Donald R. Lehmann to Marketing, Volume 3. This installment in the Great Thinkers in Marketing series focuses on empirical generalizations and meta-analysis, providing deep insights into the methodologies used to understand complex market behaviors. This volume serves as a vital resource for researchers, academics, and students seeking to understand the foundational work of Donald R. Lehmann. By examining empirical studies and meta-analytical approaches, readers can gain a better understanding of how data-driven conclusions are formed within the field of marketing. This text is an essential addition to any academic library focused on marketing theory and advanced research techniques.

Key Features

Part of the Great Thinkers in Marketing series for deep academic study.

Focuses on empirical generalizations to provide data-driven marketing insights.

Covers essential meta-analysis techniques used in modern marketing research.

Published by Palgrave Macmillan to ensure academic quality and standards.

Volume 3 provides specific, specialized knowledge for advanced marketing scholars.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031880595
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 18 June 2026
Listed Since: 16 February 2025

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MACMILLAN - Research Contributions of Donald R. Lehmann Vol 3

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