Buyways: Billboards, Automobiles, and the American Landscape - Image 1

£138.00

Routledge Buyways: Billboards, Automobiles, and the American Landscape

Name: Buyways: Billboards, Automobiles, and the American Landscape
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

Business & Economic History

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Description

Explore how the highway transformed into a corridor of commerce in Buyways: Billboards, Automobiles, and the American Landscape. This smart and visually compelling history traces the evolution of the outdoor advertising industry and its impact on American commercialism. From the 19th-century itinerant bill-stickers who posted circus posters to the modern era of blinking, 3-D digital displays, this book examines how advertisers spend billions to capture our fleeting attention. As we travel millions of miles on public roads, images of cars, food, and consumer goods blur past us, changing the very face of the American landscape. Published by Routledge as part of the Cultural Spaces series, this work provides a succinct look at how the billboard industry has shaped the visual environment we navigate every day. It is an essential read for those interested in business history and the cultural shifts driven by advertising and transportation.

Key Features

Traces the history of American outdoor advertising from 19th-century circus posters to modern 3-D displays.

Examines how the billboard industry changed the face of American commercialism and the visual landscape.

Provides a succinct and visually compelling look at the relationship between highways and commerce.

Part of the Routledge Cultural Spaces series, offering deep insight into American commercial history.

Analyzes the impact of massive advertising spending on the public experience of traveling the highway.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415934540
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 08 March 2004
Listed Since: 09 February 2007

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Routledge Buyways: Billboards, Automobiles, and the American Landscape

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