Buyways: Billboards & American Landscape History - Image 1

£152.33

Routledge Buyways: Billboards & American Landscape History

Name: Buyways: Billboards & American Landscape History
Brand: Routledge
Price: 152.33 GBP
Availability: InStock

Business & Economic History

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Description

Buyways examines how billboards transformed American commerce and the built environment. From 19th-century circus posters to modern 3-D displays, this cultural history traces the outdoor advertising industry's evolution and its profound impact on the American landscape. The book offers a smart, succinct exploration of how advertisers turned highways into buyways, where images of consumer goods blur past travellers, reshaping commercial culture and public space. Published by Routledge, this visually compelling work sits within the Cultural Spaces series and appeals to readers interested in business history, advertising's role in society, and how commerce has shaped the American experience. Perfect for students, historians, and anyone curious about the intersection of marketing, culture, and landscape design.

Key Features

Buyways traces the complete history of American billboards from itinerant 19th-century bill-stickers through contemporary digital advertising.

The book examines how the outdoor advertising industry fundamentally changed American commercialism and public landscape perception.

Published by Routledge as part of the Cultural Spaces series, offering scholarly insight into advertising's cultural impact.

Visually compelling design complements the text's exploration of how visual imagery shapes consumer behaviour and commerce.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415934540
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 08 March 2004
Listed Since: 09 February 2007

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Routledge Buyways: Billboards & American Landscape History

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