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Routledge Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

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£58.67 £54.39 £55.32 £56.26 £57.19 £58.13 £59.06 25 July 2026 01 August 2026 08 August 2026 15 August 2026 22 August 2026
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Description
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
9001749844
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
06 July 2021
Listed Since
13 November 2020

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