Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions) - Image 1

£230.00

Routledge Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Name: Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
Brand: Routledge
Price: 230.0 GBP
Availability: InStock

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Description

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032067411
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 06 July 2021
Listed Since: 26 March 2021

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Routledge Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

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