£40.47

mi-Wirtschaftsbuch Der Lovemarks-Effekt: Markenloyalität jenseits der Vernunft

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Last 46 days • 46 data points (No recent data available)

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£40.47 £39.12 £39.41 £39.71 £40.00 £40.30 £40.59 10 April 2026 21 April 2026 02 May 2026 13 May 2026 25 May 2026

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Price range: £39 - £40

Price levels: 2 different prices over 46 days

Description

Sinnlich, geheimnisvoll und doch vertraut: Lovemarks lösen Herzklopfen aus. Wertschätzung oder Bewunderung genügen nicht – es muss echte Leidenschaft sein. Das Phänomen der Lovemarks erklärt, warum es manchen Marken gelingt, dauerhafte emotionale Bindungen zu erzeugen. Sie stehen am Ende eines Wegs, der von Produkten über Handelsmarken zu echten Marken und von dort weiter zu Lovemarks führt. Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und Kunde und verrät, wie aus einer vernünftigen Trustmark eine geliebte Lovemark wird. Grundlagen: Wie Lovemarks funktionieren Umsetzung: 7 Schritte in die Praxis Beispiele: Die besten Kampagnen aus aller Welt Liebe am Markt – wer hätte das je für möglich gehalten? Jenseits von traditionellen Branding-Strategien erkundet Der Lovemarks-Effekt die neue und berauschende Welt der Lovemarks.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 March 2008
Listed Since
12 November 2014

Barcode

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