£41.43

MACMILLAN Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points

Name: Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points
Brand: MACMILLAN
Price: 41.43 GBP
Availability: InStock

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£41 today · usual range £34–£42 · best ever £34

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Description

Extracting value from loyalty programs used to be the domain of marketing. But not anymore. In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own. With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies. Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies. Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031788486
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 24 January 2025
Listed Since: 24 October 2024

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MACMILLAN Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points

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