£55.55

Bloomsbury Academic Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

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£68.49 £54.26 £57.36 £60.47 £63.57 £66.68 £69.78 09 March 2026 31 March 2026 22 April 2026 14 May 2026 06 June 2026

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Description

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 August 2003
Listed Since
02 February 2007

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