£54.57

Gabler Verlag Brand Attachment: Determinanten erfolgreicher Markenbeziehungen (Marken- und Produktmanagement)

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£55 today · all-time low £54 (Oct 2025) · usually the usual

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Price History & Forecast

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Last 628 days • 628 data points (No recent data available)

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£54.99 £53.93 £54.16 £54.39 £54.63 £54.86 £55.09 23 May 2024 26 October 2024 01 April 2025 05 September 2025 09 February 2026

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4 days 624 days · current 0 156 312 468 624 £54 £55 Days at Price

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Most common price: £55 (624 days, 99.4%)

Price range: £54 - £55

Price levels: 2 different prices over 628 days

Description

Saskia Diehl zeigt, welchen Beitrag Sozialisationsfaktoren und psychologische Bindungsneigungen in Relation zu unternehmensseitig steuerbaren Treibern für den Erfolg emotionaler Markenbeziehungen leisten. Sie entwickelt marketingspezifische Verhaltensindikatoren für die Existenz von Brand Attachment in Markenbeziehungen und schafft so eine Grundlage für die Messung der emotionalen Verbundenheit zwischen Marken und Konsumenten.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
15 September 2009
Listed Since
23 March 2010

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