£164.01

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£164 today · previous high £164 · all-time low £153

IGI Global Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

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£164.01 £151.67 £154.36 £157.05 £159.75 £162.44 £165.13 28 July 2026 31 July 2026 04 August 2026 08 August 2026 12 August 2026
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Price distribution over 16 days • 2 price levels

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15 days 1 day · current 0 4 8 11 15 £153 £164 Days at Price

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Most common price: £153 (15 days, 93.8%)

Price range: £153 - £164

Price levels: 2 different prices over 16 days

Description

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 February 2018
Listed Since
04 November 2017

Barcode

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