£153.90

IGI Global Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)

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£154 today · usual range £0–£0 · best ever £133

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Last 577 days • 577 data points (No recent data available)

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£184.00 £128.00 £140.22 £152.44 £164.65 £176.87 £189.09 09 June 2024 31 October 2024 24 March 2025 15 August 2025 06 January 2026

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147 days 308 days 71 days · current 18 days 33 days 0 77 154 231 308 £133-143 £143-153 £153-164 £164-174 £174-184 Days at Price

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Most common range: £143-153 (308 days, 53.4%)

Price range: £133 - £184

Price levels: 5 price ranges over 577 days

Description

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 February 2018
Listed Since
04 November 2017

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