Handbuch Electronic Customer Care: Der Weg zur digitalen Kundennähe - Image 1

£54.99

Physica Handbuch Electronic Customer Care: Der Weg zur digitalen Kundennähe

Name: Handbuch Electronic Customer Care: Der Weg zur digitalen Kundennahe
Brand: Physica
Price: 54.99 GBP
Availability: InStock

VIII, 383 S. 144 Abb.

Managers' Guides to Computing

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Description

Mit der Etablierung des Internets als Informations- und Vertriebskanal nehmen E-Business und E-Commerce eine bedeutende Stellung für den Unternehmenserfolg ein. Electronic Customer Care ermöglicht es dabei erstmals, bis zu einem bestimmten Grad die obligatorische "physische" durch "digitale" Kundennähe zu substituieren, was ein enormes Kostensenkungs-, Gewinnmaximierungs- sowie Kundenbindungspotenzial beinhaltet. Das Phänomen "digitale Kundennähe" wird in diesem Buch von interdisziplinären Wissenschaftlern und von Praktikern aus innovativen Firmen branchenübergreifend beleuchtet. Das Handbuch richtet sich in erster Linie an Praktiker in Unternehmen aller Branchen, die sich mit der (Weiter-) Entwicklung der elektronischen Kundenbeziehung befassen. Es vermittelt die Grundlagen, zeigt erfolgreiche Umsetzungsmöglichkeiten von Electronic Customer Care auf und bietet wertvolle Hinweise für die Unternehmenspraxis.

Product Specifications

Brand: Physica
Model: VIII, 383 S. 144 Abb.
Format: hardcover
ASIN: 3790802433
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 11 August 2004
Listed Since: 03 May 2007

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Physica Handbuch Electronic Customer Care: Der Weg zur digitalen Kundennähe

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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