£54.99

Physica Handbuch Electronic Customer Care: Der Weg zur digitalen Kundennähe

VIII, 383 S. 144 Abb.

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£54.99 £52.24 £53.34 £54.44 £55.54 £56.64 £57.74 24 January 2026 15 February 2026 10 March 2026 01 April 2026 24 April 2026

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Description

Mit der Etablierung des Internets als Informations- und Vertriebskanal nehmen E-Business und E-Commerce eine bedeutende Stellung für den Unternehmenserfolg ein. Electronic Customer Care ermöglicht es dabei erstmals, bis zu einem bestimmten Grad die obligatorische "physische" durch "digitale" Kundennähe zu substituieren, was ein enormes Kostensenkungs-, Gewinnmaximierungs- sowie Kundenbindungspotenzial beinhaltet. Das Phänomen "digitale Kundennähe" wird in diesem Buch von interdisziplinären Wissenschaftlern und von Praktikern aus innovativen Firmen branchenübergreifend beleuchtet. Das Handbuch richtet sich in erster Linie an Praktiker in Unternehmen aller Branchen, die sich mit der (Weiter-) Entwicklung der elektronischen Kundenbeziehung befassen. Es vermittelt die Grundlagen, zeigt erfolgreiche Umsetzungsmöglichkeiten von Electronic Customer Care auf und bietet wertvolle Hinweise für die Unternehmenspraxis.

Product Specifications

Brand
Physica
Format
hardcover
Domain
Amazon UK
Release Date
11 August 2004
Listed Since
03 May 2007

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No barcode data available

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