£163.16

Springer Consumer Perception of Product Risks and Benefits

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£163.16 £137.60 £143.17 £148.75 £154.33 £159.91 £165.48 10 June 2026 27 June 2026 15 July 2026 01 August 2026 19 August 2026

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33 days 14 days 24 days · current 0 8 17 25 33 £140 £145 £163 Days at Price

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Price range: £140 - £163

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Description

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 March 2017
Listed Since
03 November 2016

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