£128.70

Springer Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

Name: Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)
Brand: Springer
Price: 128.7 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£129 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 55 days · 55 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 55 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £136 (25 days, 45.5%)

Price range: £129 - £161

Price levels: 4 different prices over 55 days

Description

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3031595343
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 November 2024
Listed Since: 30 March 2024

Barcode

No barcode data available

Springer Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer-Brand Relationships: Theory and Practice

Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Approaches to Global Sustainability, Markets, and Governance)

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

The Elgar Companion to Consumer Research and Economic Psychology

Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 (Springer Proceedings in Business and Economics)

Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

Tourist Behavior: An Experiential Perspective (Tourism, Hospitality & Event Management)

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Strategic Perspectives in Destination Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Global Place Branding Campaigns across Cities, Regions, and Nations (Advances in Hospitality, Tourism, and the Services Industry)

Strong Brands, Strong Relationships

Consumer Behavior in Travel and Tourism

Consumer Behavior

An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)

Handbook of Media Branding

Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)

Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management)

Routledge Brand Management: Research, Theory and Practice

Design Science in Tourism: Foundations of Destination Management (Tourism on the Verge)

Tourism, Consumption and Representation: Narratives of Place and Self