£162.16

Springer Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

Name: Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)
Brand: Springer
Price: 162.16 GBP
Availability: InStock

Call Centre Management

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Description

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3031595343
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 12 November 2024
Listed Since: 30 March 2024

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Springer Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

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